Monday, February 02, 2009
Posted by
Misty Beier
at
09:30 AM
First off, let’s define SEO and SEM:
- SEO:
- Search Engine Optimization
- SEM:
- Search Engine Marketing
I’ll try to keep this short, but it won’t be easy since this is a great interest of mine.
So what’s the difference between SEO and SEM? Let’s start with SEO.
SEO is used mostly by web designers and front-end web developers to optimize a website for search engines. In other words, SEO helps people find your website. This is done by:
Thursday, December 18, 2008
Posted by
Misty Beier
at
01:36 PM
About two weeks ago, I registered for a webinar from Hubspot.com on Marketing in a Recession. Today I finished watching it. (The holidays are keeping me busy.) Yesterday, they had the follow-up video called, How to Combine SEO, Blogging, and Social Media for Results. I'm looking forward to watching that one. But for right now, I'd like to share what I learned about inbound marketing.
Monday, October 27, 2008
Posted by
Misty Beier
at
01:39 PM
Search Engine Optimization is a big topic in the web design industry. There are so many SEO tools out on the web, that sometimes it can be overwhelming.
I've put together a small list of some sites for SEO and a book that I use for reference.
First the book, Building Findable Websites: Web Standards, SEO, and beyond by Aarron Walter. This is a good learner's book and a great reference guide. I think the author mentions just about everything a web designer can do to get the most out of search engines. From creating quality content for humans to read (not just for search engines to get a higher position on the results page) to how to make your awesome splash page (which is a big no-no in the SEO community) indexable for search engines. I recommend this book for web designers who are looking for fast information and need a quick fix for any SEO problem.